Advertising on food labels

If you include words and images on your label not required by the Food Standards Australia New Zealand (FSANZ) code, these are considered advertising. This includes claims like 'organic', 'free range' and 'fair trade'.

Under the Fair Trading Act 1986, what you say in advertising on your label and elsewhere, must be true and not misleading.

This includes environmental, animal welfare, social or religious claims on food labels, such as 'organic', 'free range', 'sustainable', 'Kosher', 'fair trade' and so on.

The Commerce Commission provides advice, and investigates complaints, about advertising on food labels.

Making accurate claims - The Commerce Commission

What else goes on a food label?

Checklist: How to label food and drink

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