Rules for all health and nutrition claims on food labels
These rules apply to all nutrition claims, and both general-level and high-level health claims on food and drink labels. There are also special rules that apply only to nutrition claims, high-level and general-level health claims respectively.
When you can't make nutrition or health claims
Claims must never suggest a food or drink:
- prevents, cures or relieves illness
- is similar to any therapy or product that treats illness
- might be used to treat illness.
You can't make nutrition or health claims about:
- infant formula.
Alcoholic drinks, or foods containing alcohol, may only make nutrition content claims about energy, carbohydrate or gluten content. Foods containing alcohol, but not drinks, may make claims about sodium content.
Not health or nutrition claims
The rules around health and nutrition claims don't apply to some types of food:
- food not for retail sale, such as catering
- food delivered to a vulnerable person by a delivered meal organisation
- unpackaged food given to a patient in a hospital or a medical institution.
These statements are not considered health or nutrition claims:
- highlighting the risks of drinking alcohol or recommending limiting alcohol
- Health Star Ratings.
For all health and nutrition claims
To be allowed to make any health or nutrition claim, you must also meet rules around your food and drink's composition in Standard 1.2.7:
If your claim is about fat, fibre, sugar, carbohydrate or phytosterols, phytostanols or their esters, you must declare nutrition information according to Standard 1.2.8:
Rules depending on type of claim
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