Nutrition content claims

If your food or drink product contains certain nutrients or biologically active substances, there are rules on what and how you can make nutrition claims on labels and in advertising. These rules also apply to saying a nutrient is absent, such as 'fat free' and 'gluten free'.

Some types of food and drink may not make nutrition claims.

You must also check whether a claim is classified as a 'nutrition content claim' or a 'health claim':

Check whether your claim is a health claim or a nutrition claim

Proving nutrition content claims

Your business must have documents to support any nutrition content claims about your product, such as test results, checklists or templates.

If your nutrition content claim talks about levels of or presence of a nutrient, vitamin or mineral, you must include this on your Nutrition Information Panel.

About Nutrition Information Panels (NIP)

Wording nutrition content claims

If your claim relates to your food product when altered after sale (e.g. cooked by the buyer), the wording of your claim must make this clear.

Words you may use

Schedule 4, Part 3 of the Food Standards defines what many words mean when used as part of a nutrition claim, for example 'diet', '-free', 'light' (or lite), 'good source', 'low', 'high':

Schedule 4 Nutrition, health and related claims – Food Standards Australia New Zealand code

If the claim you want to make doesn't fit the definitions in Schedule 4, Part 3, you cannot use synonyms of these words to make the claim.

Properties not covered in Schedule 4

If you want to make a claim about a property of your food not covered in Schedule 4, Part 3 of the Food Standards, you may only say the food:

  • contains, or doesn't contain, that property.
  • contains a given amount of the property.

You can't use any of the describing worlds in Schedule 4, Part 3, for example, 'low in', '-free' or 'good source'.

For example, you can say, 'contains ketones', 'contain no ketones' or 'contains 1g of ketones per serve'.

You cannot say, 'low in ketones', 'good source of ketones' or 'ketone-free'.

Choline, fluoride or folic acid

If you want to make a claim about choline, fluoride or folic acid, you may only say the food:

  • contains or doesn't contain choline, fluoride or folic acid, or
  • contains a specified amount of choline, fluoride or folic acid.

You may not use any of the describing words in Schedule 4, Part 3, such as 'low in', '-free' or 'good source'.

Suggesting slimming effects

Even if your food may use the word 'diet', you must not use words on your label that suggest your food is slimming.

Claims that compare foods

If your nutrition claim:

  • compares your food's nutrition content with another food, or
  • uses the word diet, light (or lite), increased, reduced or similar words,

you must be clear:

  • which food you're comparing yours with, and
  • how different the property is in the food your comparing with.

For example, you may say: 'Each serving contains double the potassium of a banana'.

You may not say, 'Contains more potassium'.

More about nutrition claims

We've given information on this page that applies to many food businesses. There are exceptions and special conditions. Food businesses must read the food standards and make sure your label meets the conditions.

Standard 1.2.7 Nutrition, health and related claims – Food Standards Australia New Zealand code

Getting your claims right: a guide to complying with the nutrition, health and related claims standard

What else should be on a food label?

Checklist: How to label food and drink

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