When food needs no label, or reduced labelling
Find out what food and drink sold in New Zealand needs no or reduced labelling.
On this page:
- No food label needed
- What you must tell consumers when your food needs no label
- When reduced food labelling is allowed
- If your food needs a label
You don't need to label food and drink if it's:
- sold without packaging
- made and packaged where sold, or in front of the buyer, for example, in a delicatessen, butcher, salad bar, or sandwich shop
- delivered ready to eat, for example, home-delivered foods like pizza
- served ready to eat, for example from a trade show, food truck, takeaway, or cafe counter food
- fresh fruit or vegetables sold in clear packaging
- sold at a fundraising event, like a sausage sizzle.
You don't need to label inner packaging if your outer packaging has a label.
If your food or drink doesn't need a label, you must:
- show any health and safety warnings in a place very close to where consumers will buy your product (for example, a use-by date or information declaring contact with common allergens)
- give information about the contents of your product, if consumers ask for it.
You can give less detail on labels for some products, for example:
- small food packets with a surface area under 100 square cm (small sample packs, chewing gum, single-serve sauces)
- foods not for retail sale, including for catering
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