When food needs no label, or reduced labelling

Find out what food and drink sold in New Zealand needs no or reduced labelling.


No food label needed

You don't need to label food and drink if it's:

  • sold without packaging 
  • made and packaged where sold, or in front of the buyer, for example, in a delicatessen, butcher, salad bar, or sandwich shop 
  • delivered ready to eat, for example, home-delivered foods like pizza
  • served ready to eat, for example from a trade show, food truck, takeaway, or cafe counter food
  • fresh fruit or vegetables sold in clear packaging
  • sold at a fundraising event, like a sausage sizzle.

You don't need to label inner packaging if your outer packaging has a label.

What you must tell consumers when your food needs no label

If your food or drink doesn't need a label, you must:

  • show any health and safety warnings in a place very close to where consumers will buy your product (for example, a use-by date or information declaring contact with common allergens)
  • give information about the contents of your product, if consumers ask for it.

When reduced food labelling is allowed

You can give less detail on labels for some products, for example:

  • small food packets with a surface area under 100 square cm (small sample packs, chewing gum, single-serve sauces)
  • foods not for retail sale, including for catering
  • alcohol

Reduced labelling rules: Applying food labelling requirements user guide – Food Standards Australia New Zealand (FSANZ)  [PDF, 401KB]

If your food or drink needs a label

Checklist for labelling food and drink packaging

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