Selling pet food, animal feed, and supplements

Find out the requirements for selling oral nutritional compounds (ONCs) in New Zealand.

Animal feed (including pet food) and dietary supplements sold in New Zealand must meet the requirements for oral nutritional compounds (ONCs) set out in the Agricultural Compounds and Veterinary Medicines (ACVM) (Exemptions and Prohibited Substances) Regulations 2011.

Before you can legally sell ONCs, you must:

  • ensure your animal feed or dietary supplement is fit for use (Regulation 7)
  • ensure the specified information is on the label of your animal feed or dietary supplement (Regulation 12)
  • meet the specific requirements for ONCs (entry 25 of Schedule 2)
  • ensure you do not make misleading statements about your animal feed or dietary supplement, particularly therapeutic claims (Regulation 13).

If you're selling a product manufactured by another party and you alter the product or its labelling, you will be classed as a manufacturer under the law and subject to the minimum manufacturing requirements.

Find out what the legislation requires:


If you're promoting or advertising a product, you must comply with its conditions of exemption. For advertising, this means you cannot make therapeutic or pharmacological claims, such as 'this product treats arthritis'.

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